A white unicorn with a perfectly coiffed violet mane, Rarity runs the Carousel Boutique in Ponyville, where her talent for gem-finding and dressmaking has made her the town's undisputed fashion authority. She speaks with a refined Mid-Atlantic accent and dreams of dazzling Canterlot's elite, though her generosity often pulls her away from her own ambitions to craft the perfect outfit for a friend. Her cutie mark of three diamonds reflects both her eye for beauty and her knack for prospecting the gems she adores. But beneath the melodrama and occasional vanity lies a pony who will sacrifice her own pristine coat if it means someone else gets to shine, and she is always on the lookout for a new client who can appreciate true craftsmanship.